PR Collective Asia is a strategic network of leading PR professionals across six ASEAN markets—Singapore, Thailand, Indonesia, Vietnam, Malaysia, and the Philippines—dedicated to supporting Japanese companies in their expansion across Asia.
Asia continues to experience dynamic economic growth, yet its cultural, social, and regulatory diversity presents complex challenges. Without deep local insight, it is difficult to craft effective business, marketing, or communications strategies. Sustainable success requires more than market entry—it demands a nuanced understanding of both Japanese corporate values and the distinct characteristics of each local market. We act as a strategic bridge between Japan and Asia, delivering world-class communications expertise grounded in local intelligence and regional perspective.
Taking Japanese businesses in Asia to the next stage — that is the mission of PR Collective Asia.
Japan
Singapore
Yvonne Koh is a PR strategist with nearly 30 years of experience across Asia Pacific and the United States, specialising in reputation management, crisis communications, and organisational transformation.
Thailand
Sophis Kasemsahasin is a leading PR strategist from Thailand, with over 20 years of experience in strategic communications and crisis management.
Indonesia
Harry Tumengkol is a PR strategist with over 30 years of experience in strategic communications in Indonesia, spanning both in-house and consultancy roles.
Vietnam
Matthew Underwood is a PR strategist with more than 20 years of experience in Vietnam, specializing in reputation building in emerging markets and supporting market entry into Vietnam.
Malaysia
Andy See Teong Leng is a PR strategist specializing in strategic communications and issues management, with over 25 years of experience primarily in Malaysia.
Philippines
Malyn Molina is a seasoned PR strategist with over two decades of leadership spanning reputation management, brand strategy, public affairs, and crisis communications. She brings both institutional depth and a forward-looking vision to the practice of stakeholder relations.