Tetsuya Honda

PR Collective Asia Founder

Tetsuya Honda is a Japanese PR professional named by PRWeek magazine as one of the "300 Most Influential PR Professionals in the World." Honda was awarded "PR Professional of the Year" at the global PRWeek Awards 2015. He is also a board member of the Public Relations Society of Japan (PRSJ).

In 1999, after working in the international division at SEGA, Honda joined the Japanese subsidiary of FleishmanHillard, one of the world's largest PR firms. In 2006, he founded and led BlueCurrent Japan as a spin-off of FH. Published in 2009, his third book, "Strategic PR" (ASCII Shinsho) triggered a PR boom in the marketing industry.

He has worked with numerous domestic and international companies including P&G, Kao, Unilever, Suntory, Toyota, SHISEIDO, LOTTE, and Ajinomoto.

In 2019, he founded the Honda Office. The following year, he launched "SCALE Powered by PR," a growth-oriented PR human resources database, as a joint venture with Vector Group.

He is the author of numerous books, including "Influencer Marketing: That One Person Who Moves 300,000 People!" (TOYO KEIZAI INC.), "Stop Fooling Yourself: Advertising & Mass Media Don't Move People Anymore" "Strategic PR: Six New Rules to Move the World" (Discover 21), and "The Narrative Company: The Power of 'Stories' to Transform Companies" (TOYO KEIZAI INC.).

Honda has served as an advisor to UN agencies and the Japanese Ministry of Foreign Affairs, and is a member of the J.LEAGUE marketing committee.

His global activities are also diverse, including serving as an official speaker and member of the jury at the Cannes Lions International Festival of Creativity.