Yvonne Koh

Founder & Managing Director, Saeloun Asia

Yvonne Koh is a PR strategist with nearly 30 years of experience across Asia Pacific and the United States, specialising in reputation management, crisis communications, and organisational transformation. She has held leadership roles at leading global PR agencies including Edelman and MSLGroup.

At PayPal, she served as Director of Communications for Asia Pacific, where she led the development of an integrated communications structure overseeing all markets in the region. During the Indian Ocean tsunami, she directed crisis communications for the Sri Lanka Tourist Board, successfully leading tourism recovery initiatives across 14 international markets.

With deep expertise in advising Asian organisations, Yvonne has supported a wide range of clients in the region, including the AVPN, AIA, Singapore's National Heritage Board and Haier.